Tyrus Systems
Commercial Architecture for
High-Stakes Growth
I build and lead commercial systems that turn story and product into demand, demand into revenue, and revenue into durable growth—where capital is committed before outcomes are known, and failure is expensive and public.
FOUNDATIONAL PRINCIPLES
Unified Architecture: Marketing × Sales × Product must function as a
single commercial system.
Narrative Engineering: Clarity converts ambiguity into signal.
Systems That Learn: Build feedback loops that improve with scale.
Disciplined Experimentation: Replace random tests with structured mechanisms.